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Contact
Position Available: Part Time Marketing and Community Manager
URBANSWIM creates unique open-water swimming experiences in New York City and is building a community around a simple idea: our urban waterways should be swimmable for everyone.
We produce distinctive swims ranging from short, accessible urban swims to iconic adventures such as the Statue of Liberty Swim and Swim Around Manhattan. We also work with volunteers, waterfront organizations, safety partners, photographers, and other community members to connect people with the water that surrounds them.
URBANSWIM is growing, and we are looking for a freelance marketing professional to help us build the community and visibility that will support that growth.
The Role
We are looking for a self-directed, relationship-oriented marketing professional who can work a few hours each week during the off-season to keep URBANSWIM growing between events.
This is a small but important role. We don’t need someone simply to post on Instagram. We need someone who can find swimmers, build relationships, tell our story, generate press, develop partnerships, and help turn one-time participants into an ongoing URBANSWIM community.
The ideal person is a strong communicator who enjoys reaching out to people, is comfortable working independently, and knows how to turn a small amount of time into measurable results.
Marketing and Community Manager
Develop and maintain an organized database of current, past, prospective, and high-value swimmers.
Reach out personally to past swimmers and encourage them to return.
Identify swimmers who may be interested in specific URBANSWIM events.
Develop relationships with masters swim teams, open-water clubs, triathlon groups, coaches, swim communities, and individual swimmers.
Identify potential ambassadors and highly engaged swimmers who can help spread the word about URBANSWIM.
Help create a strategy for turning participants into repeat URBANSWIM swimmers and advocates.
Track outreach and follow-ups so that promising relationships don’t get lost.
Identify new audiences for URBANSWIM events.
Research and build lists of relevant swim clubs, coaches, organizations, publications, influencers, and community groups.
Conduct targeted email outreach.
Develop partnerships with organizations whose audiences overlap with URBANSWIM.
Identify media outlets, journalists, newsletters, podcasts, blogs, and publications that cover swimming, outdoor recreation, NYC, waterfronts, fitness, travel, lifestyle, and urbanism.
Build and maintain a media contact list.
Pitch URBANSWIM events, swimmers, human-interest stories, and the larger story of urban swimming in NYC.
Prepare and distribute press releases and media pitches.
Follow up with journalists and producers.
Identify compelling swimmer stories and potential media subjects.
Look for opportunities to position URBANSWIM and its founders as experts on urban swimming, NYC waterways, and open-water swimming.
Research potential sponsors whose brands align with swimming, outdoor recreation, health, fitness, NYC, waterfronts, sustainability, and urban living.
Build a prospect list and conduct initial outreach.
Introduce potential sponsors to URBANSWIM’s story and audience.
Follow up on sponsor leads and maintain a simple pipeline.
Identify opportunities for in-kind partnerships as well as cash sponsorships.
Help develop customized sponsorship ideas around individual events, the URBANSWIM series, and Swim Around Manhattan.
Identify stories worth telling throughout the year—not just immediately before an event.
Help turn swimmer accomplishments, unusual swims, community activities, waterfront issues, and URBANSWIM’s mission into content opportunities.
Coordinate with URBANSWIM’s existing photography and video resources.
Help repurpose event content for email, social media, website, and press.
Maintain a simple editorial calendar so URBANSWIM stays visible during the off-season.
Success will mean that, over time:
More swimmers know about URBANSWIM.
More past swimmers return for additional events.
URBANSWIM has a growing, organized swimmer database.
More swimmers are talking about and sharing URBANSWIM.
More swim clubs and coaches know who we are.
URBANSWIM receives more relevant press coverage.
More journalists know who to contact when they are covering urban swimming or NYC waterways.
A growing list of qualified sponsors and partners is being developed.
URBANSWIM has a stronger presence in the NYC, national, and global open-water swimming community.
The off-season becomes a period of community building and sales development, rather than simply a quiet period.
Coach
Coach
Coach
Ideal Candidate
You may be a marketing professional, communications specialist, PR freelancer, community manager, or experienced freelancer who has worked with small businesses, events, sports, nonprofits, lifestyle brands, or outdoor organizations.
You should be:
An excellent writer and communicator.
Comfortable sending emails and making introductions.
Naturally curious and good at finding people and opportunities.
Organized and able to maintain a simple CRM/database.
Comfortable working independently with minimal supervision.
Resourceful and willing to research and make cold outreach.
Interested in swimming, outdoor recreation, NYC, waterfronts, or community-building.
Able to recognize a good story and turn it into a pitch.
Comfortable using email marketing, spreadsheets, social media, and basic digital marketing tools.
Experience in swimming, endurance sports, PR, NYC media, outdoor recreation, or event marketing is a plus—but enthusiasm, initiative, and relationship-building ability are more important.
Time Commitment
Approximately 2–4 hours per week during the off-season, generally spread over one or two days.
The role is intentionally small and flexible, but we are looking for someone who will take ownership of the work rather than simply complete assigned tasks.
There may be opportunities for additional paid hours during the event season for specific campaigns, events, or projects.
Compensation
Freelance/independent contractor.
Hourly rate commensurate with experience.
How to Apply
Please send to [email protected]:
A brief introduction explaining why URBANSWIM interests you.
Your resume or LinkedIn profile.
A few examples of relevant marketing, PR, community-building, or outreach work.
Your hourly rate.
A brief description of how you would spend your first 10 hours helping URBANSWIM grow.
We’re especially interested in people who see opportunities we haven’t thought of.
URBANSWIM is building more than a series of swim events. We’re building a community around New York City’s waterways.
Help us make NYC a swimmable city!
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